https://www.relevantshift.com/blog1 daily 0.75 2021-04-25 https://www.relevantshift.com/blog1/blog-post-title-two-hetgw monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5fb98c115d11ca28f36bbde9/1619376612633-8UMDPDWZONX9D2Y27YT4/29129027_l.jpg Blog - Structure and Coordination Through Change. https://www.relevantshift.com/ourprocess daily 0.75 2021-04-15 https://images.squarespace-cdn.com/content/v1/5fb98c115d11ca28f36bbde9/1607970602225-6UFLL8ZJ2IIVXQ1VWZHU/Screen+Shot+2020-12-14+at+10.28.53+AM.png Our Process - Organizational Development in Concert with Brand Readjustment In CHAOS THEORY, the butterfly effect is the sensitive dependence on initial conditions in which a small change in one state of a deterministic nonlinear system can result in large differences in a later state. A very small change in initial conditions had created a significantly different outcome. Conditions are rapidly changing and will continue to change in ways we can foresee and in ways we can’t. It is essential that these changes and their effects on our business and our people be responded to—and managed—in real time. Integrated Change Management covers every facet of an organization and its people, process, ecosystem, brand and culture. It allows us to respond seamlessly to current demands and generates the awareness, skills and readiness necessary to align with future conditions. To deliver results, satisfaction and ROI. Integration is the Key. Every facet of the organization, its Brand and its culture operate and communicate together. Changes must deal with all of them in concert. Every change can and will result in larger positive outcomes. The integrated domains of Organization Development, Brand Creation / Readjustment and expert implementation complement each other—and implemented together—produce dramatic break-through results, customer satisfaction and ultimately increased revenue. From Six Sigma to Emotional Intelligence, we focus on helping our clients achieve, communicate and execute the differentiation that will propel them to the next stage. We’ve done this, worldwide. We work closely with our clients to create an organization that’s humming. All parts acting in concert. No one is acting in a Silo. All parts are interrelated. The people feel seen and heard. They are the brand. Current State to Future State—Here’s what it looks like. Let us help. https://images.squarespace-cdn.com/content/v1/5fb98c115d11ca28f36bbde9/1609611543292-JA10BV69ZKSB9HY51PRQ/Accelerating+Change+Chart1-REV.jpg Our Process https://www.relevantshift.com/our-team daily 0.75 2025-06-02 https://images.squarespace-cdn.com/content/v1/5fb98c115d11ca28f36bbde9/1612912813013-JZT11ZLNRGZVL22AZW9N/Herb-Kessner.jpg Our Team - Herb Kessner, PhD. Tobias Keene, D.D.S. Hailing from Richmond, Virginia, Dr. Tobias Keene brings a bit of unabashed Southern hospitality to all his patients. He moved to Washington, D.C. over thirty years ago as a freshman at Ivy College. Right after graduation, he attended World University’s School of Dentistry. Before opening Keene Dental in 1994, he worked for free clinics and some of the finest practices in the District. He is part of the 123 Dental Association and stays up-to-date on the latest dental discoveries. When not striving to keep his patients happy and healthy, he’s enjoys hiking with his family in Rock Creek Park. https://images.squarespace-cdn.com/content/v1/5fb98c115d11ca28f36bbde9/1612913072309-JF4Y0L5PSPTXHEHNG3E0/Tom-Gehrig.sq.jpg Our Team - Tom Gehrig, M.F.A. Creative Director Tom Gehrig, who counts two ADDYs, an International Summit Award and a SF Cable Car Award among his accolades, is a creative problem solver with a firm grounding in marketing. Adept at implementing high profile communications programs that include strategic brand development, advertising and brand identity. Industry experience spans technology, financial services, healthcare, consumer/retail and non-profit. Tom oversees competitive landscape analysis, development of positioning strategies & messaging, along with the creation of brand development recommendations stemming from the Brand RoadMap process. Client experience includes: Bogle Vineyards, Genworth, American Century Brokerage, E*Trade, Sybase/SAP, Autodesk, Antolini of Verona Italy and the Foundation for California Community Colleges. In addition, Tom teaches Branding, Graphic Design, Entrepreneurship and Creativity In Business at the Fashion Institute of Design in Los Angeles, as well as the University of California, Berkeley Extension. https://www.relevantshift.com/connect daily 0.75 2021-06-22 https://www.relevantshift.com/home daily 1.0 2021-06-05 https://images.squarespace-cdn.com/content/v1/5fb98c115d11ca28f36bbde9/1607105233332-VXD4JBWP0XQ562OSOWC2/Relevant.Shift_HP.visual4.graphic.jpg Home • Strategy Development • Leadership Coaching • Market Research and Brand Development • Communication • Restructuring • Organization Development • Culture Change and Alignment • Emotional Intelligence • Stakeholder Satisfaction https://images.squarespace-cdn.com/content/v1/5fb98c115d11ca28f36bbde9/1608058678203-ONFE0ZWOYN38G9WVG2KG/OD+GRAPHIC+LAYERS+LOWRES.jpg Home - Organization Development: OD is the systematic process of implementing effective organizational change. Relevant Shift focuses on defining and implementing the business process, supporting culture and leadership awareness that brings all elements into alignment with the strategic plan. We develop the detailed process map needed to respond to changing external and internal conditions and achieve the smooth flow of product, decisions, information, communication, culture and resources. To effectively accomplish that, we utilize core practices ranging from organizational psychology to Six Sigma. https://images.squarespace-cdn.com/content/v1/5fb98c115d11ca28f36bbde9/1607890818788-FI3C2K6PTH7QHLB1VT87/Screen+Shot+2020-12-13+at+12.18.30+PM.png Home - Capitalizing On The Drivers Of Change There is a window of opportunity in this rapidly changing economy to respond effectively and quickly to opportunities and new directions, acquire a larger slice of the competitive pie and align your Brand and leadership to your core purpose. “As is” core competencies and simply tightening up existing processes and services won’t produce the new innovations and strategies needed to survive and gain competitive advantage. The changes you successfully navigate must meet external, internal and industry drivers head on. https://images.squarespace-cdn.com/content/v1/5fb98c115d11ca28f36bbde9/1619819093088-7G7QP1C8VH6DJASEN9OM/BRANDING.Graphic2_sml.fnl.jpg Home - Research and Brand Development The Brand Roadmap is a document developed through a strategic process that identifies an organization’s unique core values, brand message, brand personality and finally the brand Iconography. Once completed, it serves as a template for everyone else in your organization to follow to ensure brand consistency. This includes identifying and leveraging existing brand assets and protecting brand equity and position. https://www.relevantshift.com/advisory-practices daily 0.75 2021-06-05 https://images.squarespace-cdn.com/content/v1/5fb98c115d11ca28f36bbde9/1608921438144-3NYAJ7LCJ81JEFBDYKUQ/Relevant.Shift_HP.visual4.graphic.jpg Advisory Practices https://www.relevantshift.com/changemanagement daily 0.75 2021-06-05 https://images.squarespace-cdn.com/content/v1/5fb98c115d11ca28f36bbde9/1608057550099-QP7BOA2MHGZYAXEIUGNT/change+graphic+2+test.jpg Change Management - We Accelerate Change. THE CHANGE IMPERATIVE. Change is a given. However recent events underscore the importance of companies and organizations to communicate in a sincere, trustworthy way; in fact, it has become more critical then ever before. The Covid-19 Pandemic, Climate Change and a long list of other factors or drivers are continuing to force businesses, as well as individuals, to turn inward and examine what is really important. RELEVANT SHIFT is a unique and experienced integrated consulting group combining expertise in organizational psychology, change management and brand development. The Group specializes in consulting with leadership on ways to most effectively capitalize on opportunities in the marketplace and beyond. We help our clients to rapidly navigate the organizational and cultural change that transforms these opportunities into action, impact and ROI. Additionally, RELEVANT SHIFT helps to seamlessly communicate the new structure and purpose to clients, employees and beyond. We help clients LIVE THEIR PURPOSE and their BRAND. Our services have an impact on enterprise valuation, sustainability, reputation, market reach, investor confidence, culture and leadership integration, product sales and employee and customer satisfaction. https://www.relevantshift.com/methodologies daily 0.75 2021-05-03 https://images.squarespace-cdn.com/content/v1/5fb98c115d11ca28f36bbde9/1607810869494-NP25XW60JJFN5R68JUNZ/RS_Chart1.jpg Methodologies https://www.relevantshift.com/how-we-work daily 0.75 2021-04-25 https://www.relevantshift.com/new-page daily 0.75 2021-02-13 https://www.relevantshift.com/brandroadmap daily 0.75 2021-05-13